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10 Innovative iPad Uses By Hotels And Restaurants

10 Innovative iPad Uses By Hotels And Restaurants

Highlights from the article in KWE Group Blog.

Apple has already revolutionized how we use technology in our daily lives. And there is no doubt that Apple’s iPad has the same potential to revolutionize the dining and hospitality industry. Here’s a list of ten that are laying the foundation for a new generation of hotels and restaurants outfitting their traditional services with the iPad. These early-adopter pioneers can potentially get a valuable lead in the industry’s competitive landscape.

1.  iPads are replacing menus in the upscale Sydney restaurant, Mundo Global Tapas. Customers use the restaurant’s iPads to browse menu selections, order food, and view photos of every dish – even notify chefs of how they want their steaks cooked.

2.  London’s Berkeley Hotel plans to offer hotel guests iPads for the duration of their stay.  It comes with selected apps that help craft the travelers experience in the area – like suggesting the top-five places to visit, restaurant and location recommendations and a list of local hidden gems.  The device becomes a travel guide for customers by helping map out their itinerary to provide a better traveling experience.

3.  Intercontinental Hotels Group, plans to equip concierges with iPads. Results of their internal studies show that concierges with an iPad are more resourceful to fulfill services for hotel guests and are able to roam around the lobby to assist their customers, creating a less static method of customer service than being behind a desk.  The company also discovered that by supplying iPads to concierges, it greatly reduces the time of training for new employees.

4.  San Diego’s Hotel Indigo is incorporating the iPad to help boost social media presence. Visitors can ask questions about the local area to the hotel’s Twitter followers and are encouraged to connect and log comments on the hotel’s other social media pages.  The hotel will have a live feed of their Twitter and Facebook pages streaming on a large display in their lobby, albeit under hotel staff supervision.  Although the hotel’s concierges are present to assist guests, it harnesses its social media pages to create a network of online followers to make area-related recommendations.

5.  Naples Tomato restaurant of Naples Florida recently announced their plans to utilize an iPad to recommend wine for customers instead of a sommelier. By accessing an app, wine connoisseurs can browse through the Mediterranean restaurant’s 550 Wine Spectator-recognized wine list.

6.   Manhattan healthy fast food restaurant, 4food, plans to equip their waiters with iPads for assisting the ordering process.  the restaurant’s progressive goal is to innovate the food-Ordering Process. Interestingly, the interior of the yet to be opened restaurant will also loosely imitate the aesthetics of an Apple store.

7.  RezBook is a free iPad app that allows iPad users to view table layouts and make reservations.  The plan is to integrate the app’s services with the traditional paper reservation process to expand the outlets for connecting with customers.  The app also allows its users to indicate allergy information and propose seating preferences.

8.  To enhance the customer experience, New York’s The Plaza, will be giving their customers an Ipad to be used as a Control Panel For Hotel Preferences such as requesting room service, scheduling wake-up calls, making spa appointments and printing boarding passes.

9.  The OrderTalk iPad app makes the process of taking customers orders more efficient, bringing quicker service to full service restaurants.  These hand-held terminals allow restaurant employees to collect order info and relay it to the ticket printer in the kitchen.  Or allow customers at participating restaurants to order food from their personal or restaurant-provided iPads.

10.  Luxe hotel, The Danai Beach Resort, on Greece’s Aegean Peninsula, offers guests iPads for the duration of their stay, even allowing guests to use them poolside and beachside. Regardless of whether it’s splash-proof or not, reading online magazines the iPad while sunbathing and sipping cocktails does evoke a sense of luxury.

Credit: KWE Group Blog

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