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Highlights from the article in Hotel Business Review Blog.

All major hotel groups worldwide are now focusing on mobile strategies in order to enhance the guest experience, offering fully customizable mobile apps that make all types of digital transactions simple for hotel guests —before, during and after their stays. As guests’ mobile apps are changing the way travelers interact with hotel staff and vice versa, staff mobile apps are also changing the way owners, managers, franchises and hotels groups are operating their properties. Mobile technologies have the unique potential to streamline hotel operations on the backend, and digital solutions for staff allow instant communication for enhanced employee efficiency and accountability.

Self-service is superior service

Technology vendors are raising the bar

Catering to the instant gratification generation

Greater staff efficiency through mobile technology

Mobile apps are branding gold

Mobile upselling and enhanced loyalty

Read the complete article here.

Highlights from the article in Hotel Managers Group Blog.

Using travel apps

Almost nothing stays the same forever. In the hotel business, you have to change if you want to keep up with the competition. In 2013, preferences of travelers may be different over whether it is better to have an Apple or an Android digital device. But, on one point, there is no argument at all. Travelers, all across the world, and right here in the United States, have become increasingly dependent on their mobile digital devices.

According to a combined study recently completed by travel marketing, research and consulting groups MMGY Global and the Harrison Group, the next generation of travelers has arrived. Results of the national survey entitled 2013 Portrait of Digital Travelers were released in August of 2013.

Key findings of the survey

1. Smartphone usage for planning and purchasing travel services has more than doubled from 23 percent in 2011, to 62 percent in 2013. That is a fractional increase of roughly 270 percent in just 2 years.

2. Tablet usage for planning and purchasing travel services has gone up six-fold from 2011 to 2013. In 2011, only 7 percent of households were using tablets for travel, while in 2013, the number surged to 42 percent.

3. Over 50 percent of the Digital Elite have children in their household, compared to only 37 percent of those who rely on more traditional methods to plan and book travel. This reflects that younger people tend to be more digitally connected, and even children of 10 or 12 years of age, get actively involved, through the internet, to help plan a family vacation.

4. Digital Elite travelers spend and do more than their not-so-well connected brethren of travelers in 2012.

• Total leisure trips: 4.1 vs. 3.8

• Weekend trips: 2.1 vs. 1.8

• Last-minute trips: 31 percent vs. 22 percent

• Spending: $4,988 vs. $3,812

Read the complete article here.

Highlights from the article by Jon Inge.

Jon Inge

The expanding role of mobile technology continued to be a hot theme all year. Most chains and several independent properties launched or improved their own guest-facing apps for booking and loyalty program management, and many vendors added to the range of useful apps for hotel management and staff.

Blynk launched tablet-based E-Menu apps for restaurants, bars, cafes and lounges.

As usual, many vendors landed significant multi-property orders from clients looking to standardize their operations as much as possible. These included (in alphabetical order):

Blynk: The Park Group (12 properties in India)

Read the complete article here.

Highlights from the article in Hotel News Now.

20130807_Euromonitor

The explosion in mobile devices has created a new distribution channel for hotels.

Approximately 55% of United States households have a smartphone and 44% a tablet, according to the Consumer Electronics Association. As a result of the growing popularity of Internet-enabled mobile devices, hotel companies are reporting a larger percentage of online sales from mobile platforms. For example, InterContinental Hotels Group reported mobile revenues of $330 million in 2012, accounting for 9.7% of online revenues, while Choice Hotels International stated in May 2013 that mobile bookings accounted for 13% of its online sales.
While most global hotel chains have mobile-friendly websites, they are now moving into hotel applications for smartphones and tablets. These apps serve a variety of functions, from booking hotels and monitoring loyalty accounts to locating nearby attractions.

Marriott International, Choice Hotels and Hyatt Hotels Corporation have one smartphone app that searches for all of their hotel brands. Marriott and Hyatt are well-known names thanks to their flagship brand sharing the name of their parent company, so it is likely guests are able to find these apps easily. The companies can capitalize on their strong brand recognition and provide an easy-to-use one-stop shop.

Read the complete article here.

 

24 Dec 2013

Mr Blynk Wishes You A Merry Christmas

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christmas1

 

Mr Blynk wishes you a Merry Christmas and a Happy New Year!

It’s been a great 2013 at Blynk. We have achieved some of our biggest milestones this year thanks to the confidence of customers like you. We are just getting started and have massive plans for 2014. Stay tuned!

Highlights from the article in Tnooz.

Mobile Buy Now

 

For the proactive hotelier the opportunities are endless but those that don’t pounce on it are destined to be left in the dust by their more savvy competitors.

For hoteliers, making sure your website is mobile enabled, accessible and user-friendly across all platforms is the critical first step. Once this has been undertaken, general managers can then begin to look at the infinite amount of ways to improve the hotel experience and potentially increase their revenue in the process.

Read the complete article here.

Highlights from the article in eMarketer.

Hotel App Features

Apps are a great way for hotels to personalize guest services, and hotels are using them for a range of purposes.

Many, if not all, of these services have long been provided by hotel staff, but mobile apps allow those offerings to reach much greater scale.

It’s this combination of customer service and engagement that makes mobile devices such a potentially effective means for hotels to connect with their clients.

Read the complete article here.

Marriott Mobile App Check-In

 

We were reading the popular book ‘The Elephant Catchers: Key Lessons for Breakthrough Growth‘ written by the co-founder of one of India’s leading IT company Mindtree.

in the book, to our pleasant surprise, we came across the following case study of Marriott, which we would like to share with you.

Marriott International, a leader in the lodging industry, is exploring ways to use technology in order to optimize profit across its properties, increase the efficiency of its selling processes and enable delivery of impeccable service.

Marriott ‘mapped’ the stress levels of the typical traveller. The study revealed that when a guest leaves home, the individual’s stress level is high. When he or she reaches airport security, the stress level rises further, and then lowers as the person settles down inside the plane. It goes up again when the plane lands and during the wait at the baggage area, and expands, rises and falls from the time of boarding a taxi to the check-in line at the hotel reception. It reaches the lowest level when the guest finally crashes in the hotel bed.

Accordingly, Marriott focuses on the peak levels in the stress maps and looks for ways to use information technology to reduce the levels at the corresponding points of experience. In the future, Marriott’s guests may use an app in a handheld device to check into the hotel before arriving. On arrival they can proceed straight to the room, use their smart phone at the door to enter and, of course, they can order room service before reaching the hotel.

At Blynk, we could not explain our mission better than above. You can reduce your guests’ stress levels today by offering these services, with your white label app, powered by Blynk.

 

 

Infographic from the article ‘Hotels faced with new challenges as the average age of guest drops’ in Tnooz.

Mobile emerging channel for planning, booking and on-site activities.

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Read the full article here.

iPad Kiosk Stand

More and more hotels are installing iPads at their lobby front desks. There is a lot of useful information that hotels can display to their guests on these tablets. For example, latest foreign exchange rates, slideshows of their hotel or activities of the day. Our customers have their hotel app, powered by Blynk, so guests can actually interact with the app while they are waiting to be checked in.

Below is a list of worldwide suppliers who manufacture and deliver tablet kiosk stands. We also continually add more suppliers as we discover them on our online support desk.

DZann
India, ships worldwide

The Mobile Indian
India, ships within India

Bouncepad 
UK, ships worldwide

iPadsecure
UK, ships worldwide

Image Holders
UK, ships worldwide

Lilitlab
US, ships worldwide

SecureTech
US, ships worldwide

Griffin
US, ships worldwide

NClosures
US, ships worldwide

iCapture
US, ships worldwide

StandzOut
US, ships worldwide

 


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