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This article is from Hotel Management: Portrait of a High Tech Hotel: The Ushuaïa Ibiza Beach Hotel

The Ushuaïa Ibiza Beach Hotel

The Ushuaïa Ibiza Beach Hotel is famous for using some crazy things in tech. Well its Ibiza, you really can’t blame them.

Biometric PayTouch system

Facebook Sharing system

Guests (and visitors for the concerts) can sync their Facebook profile to a wristband that they can scan at seven pillars throughout the property.

iPads in Suites

More and more hotels are going mobile and social but none have embraced technology like this hotel.

We just read an excellent article at HotelNewsNow.com titled 2013 – The Year Of 3 Screen Hospitality.

Some notable quotes from the article:

2013: The year of three-screen hospitality
Google projects an overall increase in number of search queries by 24% in 2013, but search data differs dramatically across the three device categories. Searches from mobile devices will experience an increase of 68%, while searches from tablets will increase by more than 180%. Desktop searches will experience a decline of 4%.

So what should hoteliers do get ready for the three-screen battle in 2013?

Begin by treating the desktop, mobile and tablet as three separate channels.

Desktop website. Make sure your desktop website is “in good health,” in order to comply with best practices in hotel distribution and to adhere to the industry’s best practices for design, site architecture and search-engine optimization. Most importantly, make sure it is compatible with the recent Google Panda and Freshness algorithm updates.

Mobile website. A hotel mobile website generates incremental revenue through mobile and voice reservations which, without a well-optimized, content-rich, property-specific mobile site, would go to the competition or to online travel agencies.

Tablet website. According to eMarketer, global tablet sales are projected to exceed 232 million in 2016, growing from 64 million in 2011. In 2013, there will be 75.6 million U.S. tablet users, up from 13 million in 2010. Hotel marketers should consider either enhancing their desktop website for the touch-screen tablet environment or building a tablet-only version of their website in addition to their desktop and mobile sites, which all should be managed via a single digital content depository-enabled content management system.

We believe that mobile and tablet will be more important for hotels sooner than estimated. We also believe that the right way to target mobile and tablet devices is through a property specific app. An app gives a far superior experience and can have more features on a mobile device than a mobile site.

 

I never easily trust companies when they tell me the total cost of ownership of their products and neither should you trust us when we say that it costs less than $0.50 / day when you buy a tablet.

But many companies have started renting out tablets especially to travellers. The latest is that XCom Global has started renting out the Google Nexus 7 at, hold your breadth, only $1 a day. If you don’t believe us, check out their website at http://www.xcomglobal.com. This means it must be costing them less than that, right?

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One of the first questions that pops in the mind of hoteliers, when we give demos of Blynk iHotel is, whether the cost of installing tablets has a reasonable ROI.

Besides all the advantages of enhancing guest experience and marketing opportunities, the investment in tablets can be offset by replacing the following in-room material.

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Once you have your own shining new mobile and tablet app, then what. How do you promote your app to your guests, how do you spread the word, how do you encourage guests use the app in the hotel. Below are some of the ways you can do this.

We will provide support to promote the app to your guests. Some best practices are as follows:

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We recently did a survey to find out if guests are interested to use hotel apps. Here are some key findings:

  • 65% said they would download the hotel app
  • 93% said they would use the app on a tablet from the hotel room
  • 93% said they would find such an app very useful

To get your own hotel app, contact us now.

Internet Device Sales

All hoteliers want to connect to their guests directly via the Internet. Till now, the efforts have been focused on having a good website.

However, guests view websites mainly on a personal computer. Since the revolution of mobile devices and tablets, guests now own more mobile devices and spend more time on the Internet via a smartphone or a tablet.

The above graphic from BI Intelligence estimates that sales of PCs will grow at a modest rate but sales of smartphones and tablets will skyrocket.

Mobile app for your hotel is one of the key ways to be present on guest’s devices and connect directly with them.

Link: Beachtree Hotels based in US provides free iPads to Guests

Beachtree, a 11 boutique hotel chain in USA has started providing free iPads to guests in 3 of its hotels as a pilot project. 

While hotels are debating on providing free Wi-Fi, innovative hotels have started providing free iPads with customized apps.


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