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Highlights from the article in EyeForTravel.

Tripadvisor

There is no magic formula for achieving a high ranking on TripAdvisor but what we do know is that a meticulous approach is essential. A big part of that is hiring great people, people who love to serve.

Whether hotels like it or not, they cannot ignore TripAdvisor. Not only do people today write reviews, they also read reviews in the course of planning a trip. Not all happy guests will write a review but it is increasingly recognised that people are more likely to write a positive review than a negative one. That is more than enough reason to take the satisfaction of guests seriously.

Read the complete article here.

29 Oct 2012

Vacationers Love Social Media [Infographic]

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Social Media is the biggest thing in the travel industry. The below infographic shows it’s not just a hype.

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Is Your Hotel ‘Liked’ on Social Media?

Of all advertising media, maximum increase of 75% in mobile marketing in 2011

Link: Excellent article on using Pinterest by Hotels

Pinterest

Find out what’s been pinned from your website by going to pinterest.com/source/*yoururl* (replacing *yoururl* with your hotel’s website address eg pinterest.com/source/fourseasons.com/) – you might be surprised.


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