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Google Moves To Googalize Travel

Google Moves To Googalize Travel

Google Travel

In the past 2 years, Google has made it clear that it wants to play a big role in the travel industry.

Last week it made its intention crystal clear by purchasing the travel guide book company Frommers. This comes after its other big ticket purchase of ITA 2 years ago.

The addition of these 2 companies will add major arsenal to Google’s existing travel products like Google Maps, Google Hotel Finder, Google Flights.

Google Hotel is a relatively new product in beta. Google Flights is also a new product launched after its purchase of ITA and currently is limited to USA.

Google Now, the major new search product which works on Android can also be considered part of its travel offerings as it gives you alerts based on your travel plans.

The integration of all these products have a potential that could change the way you travel. A combination of above Google products would help you quickly plan your itinerary (Google Frommers) based on your past preferences and Google’s algorithm magic as they already know everything about you ;). It would also recommend flights (Google Flights) and hotels (Google Hotel Finder), the 2 main pain points while planning a trip. During your trip, it would give you relevant alerts like when to leave (Google Now) and directions (Google Maps).

And of course ‘relevant’ ads and offers depending on where you are going or where you are.

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