For Hotels, Mobile Offers a Plethora of Options
Highlights from the article in eMarketer.
Apps are a great way for hotels to personalize guest services, and hotels are using them for a range of purposes.
Many, if not all, of these services have long been provided by hotel staff, but mobile apps allow those offerings to reach much greater scale.
It’s this combination of customer service and engagement that makes mobile devices such a potentially effective means for hotels to connect with their clients.