Lower Guest Stress Levels With A Mobile App Like Marriott
We were reading the popular book ‘The Elephant Catchers: Key Lessons for Breakthrough Growth‘ written by the co-founder of one of India’s leading IT company Mindtree.
in the book, to our pleasant surprise, we came across the following case study of Marriott, which we would like to share with you.
Marriott International, a leader in the lodging industry, is exploring ways to use technology in order to optimize profit across its properties, increase the efficiency of its selling processes and enable delivery of impeccable service.
Marriott ‘mapped’ the stress levels of the typical traveller. The study revealed that when a guest leaves home, the individual’s stress level is high. When he or she reaches airport security, the stress level rises further, and then lowers as the person settles down inside the plane. It goes up again when the plane lands and during the wait at the baggage area, and expands, rises and falls from the time of boarding a taxi to the check-in line at the hotel reception. It reaches the lowest level when the guest finally crashes in the hotel bed.
Accordingly, Marriott focuses on the peak levels in the stress maps and looks for ways to use information technology to reduce the levels at the corresponding points of experience. In the future, Marriott’s guests may use an app in a handheld device to check into the hotel before arriving. On arrival they can proceed straight to the room, use their smart phone at the door to enter and, of course, they can order room service before reaching the hotel.
At Blynk, we could not explain our mission better than above. You can reduce your guests’ stress levels today by offering these services, with your white label app, powered by Blynk.