Mobile Technology Revolutionizing Hospitality Industry
There is a phenomenal growth in adoption of tablets and smart phones. For hotels, mobile presence today is becoming as critical as Internet presence.
- According to the Trip Advisor Travel Trends 2012 report, 44% of all travelers will be using their mobile phone as a travel resource in 2012.
- Deloitte Hospitality Trend 2015 ranks mobile adoption as one of its top 10 game changers in the industry.
- In 2011 some 475 million smart phones were sold and 17.7 billion Applications were downloaded.
The travelers are rapidly moving into this digital age and it is critical for hotels to engage guests / travelers on their mobile devices, and add value to their mobile experience!
But the biggest challenge is – How to do so? What are the ways to leverage this new exciting platform? The answer is an ‘App’ – a Tablet/Mobile based Guest Experience & Marketing App. The app would serve multiple purposes like Marketing, Branding, Advertising, Cross-Selling, Impulse Buying, Guest Loyalty, and above all it enhances Guest Experience. With effective implementation of such app, there is a definite increase in RevPAR.
Revolution in Guest and Hotel interaction
All guest services can now be presented in high quality multimedia formats with stunning images and videos. Whether it is the restaurants, spa, golf, in-room dining, concierge or travel services, presenting these services in rich multimedia formats will result in an increased exposure and usage.
Guest can access details of all offered services, place orders and requests directly from the mobile device.
Language is no longer a barrier for foreign guest to enjoy hotel services to the fullest.
All activities of the guests are logged. Hotel can track time taken to complete guest requests and monitor trends to make informed decisions based on factual data.
Live and up to date information to guests
All information presented to guests on the mobile device is controlled through a web based Content Management System. The hotel has complete control over all the content and can add, edit or remove anything at a click of a second. All changes are immediately reflected on all the devices.
Guests only see live and actual information. The hotel will never have to say “Sorry, that item (or service) is not available at this time”.
Any special events or offers can easily be added to the app. Once the event is over, the information can be removed with a single click.
Hotel presence in the Mobile World
Hotel can have its presence in mobile devices worldwide, across all the devices, like iPad, iPhone, Android, Windows, etc.
With the Hotel app, hotels can market their property and amenities to a much greater audience in completely new and engaging ways.
Having hotels’ own branded app on Apple’s App Store or Google Play will significantly increase hotel’s brand value.
The Bottom Line: Increase RevPAR
Such app gives an amazing ROI, ranging from 10-25%, in terms of increasing room service bills, restaurant bills, direct marketing revenues, Internet revenues, cross-selling, etc.
Some of the great benefits that a Hotel receives, which will increase hotel’s RevPAR:
- Customer Satisfaction and Engagement
- Targeted Advertising
- Greater Brand Value
- Shopping – Merchandise, Local Bookings
- Increase Profitability by Cross-Selling
- Increase Employees / Operations Efficiency
- Reduce Operational / Manpower Costs
- Competitive Edge
Blynk Hotel is one of the solutions in the market for achieving the above :)
– Hiren Yadav, VP Marketing, Blynk.