Nearly 100 million Chinese tourists visited foreign countries last year, and they are likely to extend their lead as the world’s biggest-spending travellers, state media reported Thursday.
Chinese travellers spent $114 billion overseas in 2012, making them the world’s biggest spenders ahead of Germans and US tourists.
Hotels and retailers around the world have stepped up efforts to woo Chinese visitors.
Hotel and restaurant apps, powered by Blynk, support all international languages. Have your app content in Chinese and make it easier for your guests to request your services.
Apple has already revolutionized how we use technology in our daily lives. And there is no doubt that Apple’s iPad has the same potential to revolutionize the dining and hospitality industry. Here’s a list of ten that are laying the foundation for a new generation of hotels and restaurants outfitting their traditional services with the iPad. These early-adopter pioneers can potentially get a valuable lead in the industry’s competitive landscape.
1. iPads are replacing menus in the upscale Sydney restaurant, Mundo Global Tapas. Customers use the restaurant’s iPads to browse menu selections, order food, and view photos of every dish – even notify chefs of how they want their steaks cooked.
2. London’s Berkeley Hotel plans to offer hotel guests iPads for the duration of their stay. It comes with selected apps that help craft the travelers experience in the area – like suggesting the top-five places to visit, restaurant and location recommendations and a list of local hidden gems. The device becomes a travel guide for customers by helping map out their itinerary to provide a better traveling experience.
3. Intercontinental Hotels Group, plans to equip concierges with iPads. Results of their internal studies show that concierges with an iPad are more resourceful to fulfill services for hotel guests and are able to roam around the lobby to assist their customers, creating a less static method of customer service than being behind a desk. The company also discovered that by supplying iPads to concierges, it greatly reduces the time of training for new employees.
4. San Diego’s Hotel Indigo is incorporating the iPad to help boost social media presence. Visitors can ask questions about the local area to the hotel’s Twitter followers and are encouraged to connect and log comments on the hotel’s other social media pages. The hotel will have a live feed of their Twitter and Facebook pages streaming on a large display in their lobby, albeit under hotel staff supervision. Although the hotel’s concierges are present to assist guests, it harnesses its social media pages to create a network of online followers to make area-related recommendations.
5. Naples Tomato restaurant of Naples Florida recently announced their plans to utilize an iPad to recommend wine for customers instead of a sommelier. By accessing an app, wine connoisseurs can browse through the Mediterranean restaurant’s 550 Wine Spectator-recognized wine list.
6. Manhattan healthy fast food restaurant, 4food, plans to equip their waiters with iPads for assisting the ordering process. the restaurant’s progressive goal is to innovate the food-Ordering Process. Interestingly, the interior of the yet to be opened restaurant will also loosely imitate the aesthetics of an Apple store.
7. RezBook is a free iPad app that allows iPad users to view table layouts and make reservations. The plan is to integrate the app’s services with the traditional paper reservation process to expand the outlets for connecting with customers. The app also allows its users to indicate allergy information and propose seating preferences.
8. To enhance the customer experience, New York’s The Plaza, will be giving their customers an Ipad to be used as a Control Panel For Hotel Preferences such as requesting room service, scheduling wake-up calls, making spa appointments and printing boarding passes.
9. The OrderTalk iPad app makes the process of taking customers orders more efficient, bringing quicker service to full service restaurants. These hand-held terminals allow restaurant employees to collect order info and relay it to the ticket printer in the kitchen. Or allow customers at participating restaurants to order food from their personal or restaurant-provided iPads.
10. Luxe hotel, The Danai Beach Resort, on Greece’s Aegean Peninsula, offers guests iPads for the duration of their stay, even allowing guests to use them poolside and beachside. Regardless of whether it’s splash-proof or not, reading online magazines the iPad while sunbathing and sipping cocktails does evoke a sense of luxury.
Mobile users aren’t just playing Angry Birds or checking the local weather, 38% have used their mobile devices to plan a trip and 60% of respondents said they have downloaded travel apps on their mobile devices, according to a TripAdvisor survey.
While travelling, 62% of travelers said they use their mobile devices to research restaurants. 51% check their flight status and 46% research attraction, 28% have checked in to a restaurant, hotel or attraction using their mobile device while on a trip, according to TripAdvisor. (travelmole, May 2011). A research conducted by PhoCusWright shows that 75% of frequent business travelers (those making at least five trips a year) are smartphone owners. About half of frequent leisure travelers have smartphones.
There’s more than enough evidence for the hospitality industry to use mobile apps, and some hotels have already started and are successfully doing it.
The first step for hotels is to have a mobile website where clients could easily access all information about your hotel, the second step is having a mobile app that offers a better opportunity to create a close connection with your guests. Price for mobile app development has decreased lately and apps are available now also for small-independent hotels, not only for hotel chains and luxury hotels.
It’s not enough to only create a mobile app, in order to be successful it should also be included in the marketing mix. The app should be promoted on hotel’s website, in booking confirmation emails, in the correspondence with your guests and on other marketing materials.
Having a mobile app also sends a message that the hotel is up to date with the latest trends and implies that the rest of your services are high quality.
Hotels can use incentives to encourage people to download their app, such as discounts for products or services, special offers etc. Don’t be shy and try to push the app to as many users as possible, remember the mobile app can be the beginning of a close relationship with your guests. Include app download information on hotel brochures, key cards, on napkins, as part of the in-room entertainment system and on any place that is very visible.
27 Jan 2014
Everyday we get news that one more hotel has started keeping tablets in rooms.
Today, it’s the InterContinental Los Angeles. As per this article in HotelChatter, they keep in every room, besides other first aid things, two Tylenol, two decongestants, 2 antacid relief tablets :)
Yes tablets can be these as well!
27 Jan 2014
All major hotel groups worldwide are now focusing on mobile strategies in order to enhance the guest experience, offering fully customizable mobile apps that make all types of digital transactions simple for hotel guests —before, during and after their stays. As guests’ mobile apps are changing the way travelers interact with hotel staff and vice versa, staff mobile apps are also changing the way owners, managers, franchises and hotels groups are operating their properties. Mobile technologies have the unique potential to streamline hotel operations on the backend, and digital solutions for staff allow instant communication for enhanced employee efficiency and accountability.
Self-service is superior service
Technology vendors are raising the bar
Catering to the instant gratification generation
Greater staff efficiency through mobile technology
Mobile apps are branding gold
Mobile upselling and enhanced loyalty
Almost nothing stays the same forever. In the hotel business, you have to change if you want to keep up with the competition. In 2013, preferences of travelers may be different over whether it is better to have an Apple or an Android digital device. But, on one point, there is no argument at all. Travelers, all across the world, and right here in the United States, have become increasingly dependent on their mobile digital devices.
According to a combined study recently completed by travel marketing, research and consulting groups MMGY Global and the Harrison Group, the next generation of travelers has arrived. Results of the national survey entitled 2013 Portrait of Digital Travelers were released in August of 2013.
Key findings of the survey
1. Smartphone usage for planning and purchasing travel services has more than doubled from 23 percent in 2011, to 62 percent in 2013. That is a fractional increase of roughly 270 percent in just 2 years.
2. Tablet usage for planning and purchasing travel services has gone up six-fold from 2011 to 2013. In 2011, only 7 percent of households were using tablets for travel, while in 2013, the number surged to 42 percent.
3. Over 50 percent of the Digital Elite have children in their household, compared to only 37 percent of those who rely on more traditional methods to plan and book travel. This reflects that younger people tend to be more digitally connected, and even children of 10 or 12 years of age, get actively involved, through the internet, to help plan a family vacation.
4. Digital Elite travelers spend and do more than their not-so-well connected brethren of travelers in 2012.
• Total leisure trips: 4.1 vs. 3.8
• Weekend trips: 2.1 vs. 1.8
• Last-minute trips: 31 percent vs. 22 percent
• Spending: $4,988 vs. $3,812
16 Jan 2014
Highlights from the article by Jon Inge.
The expanding role of mobile technology continued to be a hot theme all year. Most chains and several independent properties launched or improved their own guest-facing apps for booking and loyalty program management, and many vendors added to the range of useful apps for hotel management and staff.
Blynk launched tablet-based E-Menu apps for restaurants, bars, cafes and lounges.
As usual, many vendors landed significant multi-property orders from clients looking to standardize their operations as much as possible. These included (in alphabetical order):
Blynk: The Park Group (12 properties in India)
16 Jan 2014
Highlights from the article in Hotel News Now.
The explosion in mobile devices has created a new distribution channel for hotels.
Approximately 55% of United States households have a smartphone and 44% a tablet, according to the Consumer Electronics Association. As a result of the growing popularity of Internet-enabled mobile devices, hotel companies are reporting a larger percentage of online sales from mobile platforms. For example, InterContinental Hotels Group reported mobile revenues of $330 million in 2012, accounting for 9.7% of online revenues, while Choice Hotels International stated in May 2013 that mobile bookings accounted for 13% of its online sales.
While most global hotel chains have mobile-friendly websites, they are now moving into hotel applications for smartphones and tablets. These apps serve a variety of functions, from booking hotels and monitoring loyalty accounts to locating nearby attractions.
Marriott International, Choice Hotels and Hyatt Hotels Corporation have one smartphone app that searches for all of their hotel brands. Marriott and Hyatt are well-known names thanks to their flagship brand sharing the name of their parent company, so it is likely guests are able to find these apps easily. The companies can capitalize on their strong brand recognition and provide an easy-to-use one-stop shop.
One of the biggest challenges hotels face while implementing their Blynk mobile app is to set up their internal process where the front desk enters the guest details in Blynk’s control panel so that guests can login to the app.
We have now released a new version where the hotels can skip this step completely. Guests can now login to the app with their last name and room number without these details having to be pre entered by the hotel’s front desk. Guests can then make requests like they did in the past. The hotel staff will receive the guest name and room number with each request and they can process the requests as usual.
So now hotels can start using their Blynk app from day one.
- Blynk releases the app on the app stores
- Hotels add the Download App badge in their guest reservation emails and website
- Hotels enters the hotel staff details in the control panel so that the staff can receive guest requests by SMS, email or control panel alerts.
And that’s it. Now all you have to do is let guests download the app and make requests :)
Existing customers who wish to convert to this version, please contact us.