With a history spanning over three centuries of glorious tradition, this is the story of an Indian business house that, till date, embodies the unique ethos of its birthplace, Varanasi. Today, the Group is a leading player in textiles, manufacturing, international trade and hospitality, consisting of companies such as Banaras House, Indian Textiles, Great Value Travels, Great Value Hotels and the Clarks Group of Hotels.
It was in the year of India’s independence that the founders, Late Babu Brijpal Dasji and Shri L. P. Guptaji, set up the Clarks Group of Hotels. The Group is a major force in North India, and is highly regarded for its professional outlook and commitment to integrity. This chain of luxury hotels includes:-
Clarks Shiraz (Agra)
Clarks Amer (Jaipur)
Clarks Avadh (Lucknow)
In the post-liberalization period, business travel has witnessed an unprecedented boom. With increasing prosperity levels, the budget traveler too, is seeking a travel experience that combines quality with affordability. And this is precisely where some of the promoters of the Clarks Group sensed a huge gap between demand and supply. In 2005, a new company was started with Shri Binay Kumarji as the Chairman, and Clarks Inn was born.
Clarks Inn’s brand vision is to make a world-class hotel experience accessible to the value-conscious traveler. We believe that while the brand delivers real value, it is not just about price. It is about uncompromising care. Care for every aspect of the guest experience. Care for comfort and convenience. Care for detail. Care so that a guest is not just a room number, but someone we always enjoy having with us.
With years of rich experience in the hospitality industry, it is clear to us that this brand vision can be brought to life, in the least possible time-frame, through an innovative business model. Which is why Clarks Inn has been conceived as a hotel management brand that lends its brand equity and expertise in partnering with hotel owners and builders in setting up, operating and marketing hotels across the length and breadth of the country.