Rise Of The ‘Invisible Traveller’ Prompts Mobile Hotel Check-in
Highlights from article in ArabianBusiness.com.
The ‘invisible traveller’ is emerging as the newest profile in the hospitality industry, describing those who want to be self-sufficient during their trip, according to new research by InterContinental Hotels Group (IHG), one of the largest hotel groups in the world with brands including InterContinental, Holiday Inn and Crowne Plaza, and consultancy group, The Futures Company.
“Think of this scenario,” the IHG-Futures Company report says. “A booking has been made online. Once the guest arrives, they let themselves in… they use room service – not the restaurant – or consult the menu and place their order at a table fitted with an intelligent touch screen.
“The next night, they order a gourmet BBQ basket – and cook their own food. They’ve carried out their own extensive research about the local area and amenities, so don’t need to ask the concierge staff for their advice.
“In the room, thanks to content downloaded on a personal media device… in-room entertainment options will evolve. We are likely to see ‘Bring Your Own Devices’ come to the hospitality industry in 2013 – much as they’ve come to the workplace. This will enable guests to personalise their experience.
“Playing music from your own MP3 collection or watching films recommended by your friends takes away the anonymity of the traditional hotel room. Indeed, recent innovations such as Apple’s social TV make it possible to imagine that in the coming years, guests will watch TV in their hotel room ‘together’ with friends back home.”
A small number of hotels around the world have started trialling the independent check-in system. Depending on its success, it is likely to be gradually rolled out globally by next year.
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