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Link: SITA research concludes that Mobile will be the new dominant channel for Airlines within 3 years!

According to us, it’s exactly the same for the hospitality industry. Highlights from the video in the attached link:

1) By 2015, mobile will be the new dominant channel.

2) Smart phones and websites will dominate passenger interaction. Smart phones will dominate customer services.

3) Maximum growth in mobile as a distribution channel.

4) Personalization – major opportunity for direct channels.

5) By 2015, self service will come of age.


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