All hoteliers want to connect to their guests directly via the Internet. Till now, the efforts have been focused on having a good website.
However, guests view websites mainly on a personal computer. Since the revolution of mobile devices and tablets, guests now own more mobile devices and spend more time on the Internet via a smartphone or a tablet.
The above graphic from BI Intelligence estimates that sales of PCs will grow at a modest rate but sales of smartphones and tablets will skyrocket.
Mobile app for your hotel is one of the key ways to be present on guest’s devices and connect directly with them.